Brand Design In The Baby Space

Marque'd thought

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Marque’d continue to be involved in a number of baby and child focused brand and design projects. These projects present a special challenge in achieving trust and acceptance from the consumer. This is due to the highly sensitive and emotionally significant subject – the flourishing of one’s own child. The instincts of a parent to protect their child are eternal and the dominant consideration when shopping for consumables in areas such as food, personal care, toys and equipment. The risk associated with the wrong choice comes with severe consequences, so consumers – parents – are on high alert, looking for anything out of place, anything dissonant that might signify a warning. For the producer and designer, designing to visually appeal to the consumer is one thing, but one cannot assume that an attractive product or packaging alone will do the selling.

The internet is overflowing with forums and blogs about…

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